The Blue Diamond Hotels & Resorts, a division of the Toronto-based Sunwing Travel Group, formally announced the acquisition of the 1,029-room Grand Paradise Bávaro Beach Resort.
The company also announced that the five-star hotel will be refurbished, and that it will be renamed the “Memories Punta Cana Beach Resort and Spa” after April 30, 2013. The facility will reopen with a new look and name in November 2013.
The resort is situated on paradisiacal Bávaro Beach, some 30 minutes from Punta Cana’s international airport in the country’s eastern region. The facility has been previously managed by the Amhsa Marina chain of hotels.
The hotel will continue to operate under its current name until April 30, 2013. It will then close for an aggressive refurbishing process and will open again with a new name and plenty of new attractions in November 2013.
Management has put together an ambitious proposal that will differentiate the resort from others by using the “Next Year’s Memories” brand, explained Stephen Hunter, President & CEO of Sunwing Travel Group.
He said the acquisition “was the obvious choice” for the expansion of the Blue Diamond “due to the jump in popularity of Punta Cana and the shortage of rooms available.”
Blue Diamond Hotels & Resorts, a division of the Sunwing Travel Group, is a hotel management company that defines itself as a company “that specializes in innovative differentiated branding in order to meet the specific demands of different markets.”
It currently operates over 3,500 rooms in all-inclusive resorts throughout Latin America and the Caribbean under the brand “Memories Beach Resorts” and “Royalton Luxury Resorts.”
This is the second resort operated by the chain itself. The company’s first purchase was the Breezes Hotel in Trelawny, Jamaica, which was originally owned by Super Clubs.
This facility is currently being renovated with US$40 million investment. It will reopen later this year as the “Memories White Sands Beach Resort & Spa.”